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Dan Huang

Dan Huang

Dan Huang is a universal healthy snack launched by Jiangxi Yanjinpuzi Food Co., Ltd. As a new small category: quail eggs. Quail actually does not form a very familiar cognitive image in the minds of consumers. The design summarizes the appearance of quail and interestingly turns the original dull image into a deep impression on consumers, thereby achieving long-distance packaging on the shelves. Identification and efficient brand communication. At the same time, the cute image shortens the interactive relationship with consumers.


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Yellow and Black D&AD Pencils

D&AD Awards 2027

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