VisionOS

VisionOS

Apple Vision Pro and visionOS unlock new ways to interact with technology and the world through spatial computing. Years in the making, the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software.

Awards

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

Entrant Company
- Apple
Brand
- Apple
Design Agency
- Apple Design Team
Client
- Apple
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What did the judges have to say?

D&AD Jury

It's expensive, it's heavy, but my God, it's pure magic; Apple have created something totally new. Making the OS so easy to use the first time you put it on is a feat of design. EyeSight is a thoughtfully designed response to keep people feeling present in a room whilst wearing the Vision Pro. All together, it's utterly standout work.

Helen Fuchs
Exec Director, Design
ustwo

It's expensive, it's heavy, but my God, it's pure magic; Apple have created something totally new. Making the OS so easy to use the first time you put it on is a feat of design. EyeSight is a thoughtfully designed response to keep people feeling present in a room whilst wearing the Vision Pro. All together, it's utterly standout work.

Helen Fuchs
Exec Director, Design
ustwo

It's expensive, it's heavy, but my God, it's pure magic; Apple have created something totally new. Making the OS so easy to use the first time you put it on is a feat of design. EyeSight is a thoughtfully designed response to keep people feeling present in a room whilst wearing the Vision Pro. All together, it's utterly standout work.

Helen Fuchs
Exec Director, Design
ustwo

More winners

VisionOS

VisionOS

Awards

D&AD Annual 2026

Details

Credits

D&AD Jury

Digital Experience Design