The Boxer

To turn around the stigma of single mothers in Thai society, Colgate celebrates the incredible Yimsu spirit of Alisa “Tri” Yoohanngoh, a single mother & professional boxer, in a film based on her real life story. During a boxing match, Tri is knocked to the ground & the referee intervenes to start his count. Each count is paralleled with the struggles she had to face while raising her child alone to dramatize how tough life of a single mom can be. Just before the count is over, the smile of her daughter gives Alisa the strength to rise up & Yimsu to keep fighting for her daughter’s future.