Another Birthday

We started Apple’s September event with something radically different: a film with no script, cast, or product announcement. Just real people telling real stories of the moment their life almost ended. Celebrating a birthday they would’ve never had if not for the life saving features of their Apple Watch and iPhone. Our goal was to tell a story — not just about the effect Apple products have on people’s lives, but how people’s lives have an effect on the products Apple develops.