Beautiful Silence

Subaru is a leading manufacturer of off-road vehicles in the USA with a history of funding programs to make national parks more inclusive. We wanted to demonstrate that regardless of race, gender or physical challenges, everyone can share this experience. It begins with a Black father driving in the rugged terrain of Yosemite. The sound is eerily quiet. We soon realize we are experiencing this journey through the ears of his deaf son in the back. Eventually, they reach the base of a thundering waterfall, where they’re able to share a sensory moment as they feel the earth-moving vibrations.