TfL Overground Naming
TfL Overground Naming
Through the naming of the six London Overground lines, TfL and the Mayor of London set a new benchmark for how cities can name their public infrastructure. A citywide co-creation project led to names that celebrate what Londoners are proud of. Lioness: empowering women in sport Mildmay: honouring LBGTQ+ history and the critical role of small healthcare centres Windrush: how the generation shape and enrich London’s identity today Weaver: how migration has revolutionised fashion Suffragette: fight for social reform Liberty: freedom of movement of and historic independence of Havering
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Ocurens Content
- Tom Marriage
- DNCO
- Juliette Kristensen
- Brand
- London Overground
- Design Agency
- DNCO
- Ocurens Content
- Client

