Blue Mountains

The Blue Mountains is one of the most well-known locations in Australia. Its iconic landmarks have drawn people to the region for generations, but with 3000km2 of World Heritage environment stretching across 27 villages — there’s a side to the Blue Mountains that was unknown to most. Partnering with City Council, Blue Mountains Tourism and the wider community, we developed a place brand that brought these stories to the surface, inviting visitors to discover a world from out of the Blue.