Missing Matoaka
Missing Matoaka
According to Amnesty International, sexual stereotypes continue to be a major factor in violent attacks towards Indigenous women and girls. They are 16 times more likely to be murdered than any other group, and four out of five will experience violence in their lifetime. To fight the stereotype, Muskrat Magazine and BBDO Canada created a full-length alternative audio track to Disney's Pocahontas, which was synced with every syllable on screen. The film was rewritten and re-recorded word for word by Indigenous writers, correcting the character's story – starting with her real name, Matoaka.
D&AD pencils
Details
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Credits
- Lead
- Client
- Brand
- Muskrat Magazine
- Advertising Agency
- Production Company
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