Jab Jab

Savanna had a duty to remind young people that ‘some things only work in twos’ – like Pfizer vaccines. Grey identified a list of words that use duplicate syllables, like ‘putt-putt’, ‘couscous’, and ‘mama’, of which there are many in South Africa. These words were then incorporated into a well-crafted and amusing narrative, which doubled down on the most powerful motivation of all: protecting loved ones.