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The Wish

Award: Yellow Pencil

Yellow Pencil / Casting / Performance / 2022

Award: Graphite Pencil

Graphite Pencil / Cinematography / Film

Award: Wood Pencil

Wood Pencil / Casting / Film

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Adapted Music

Covid-19 caused severe disruptions to life. In Germany, young people were among those who suffered most from the pandemic’s restrictions as they dealt with homeschooling, restricted contact and long periods under lockdown, all while losing out on essential experiences. As a food supplier, PENNY remained attuned to the everyday life of its customers, and recognised that a conversation needed to be had about the lost youth of a generation. To do so, its campaign film, The Wish, turned the very unusual Christmas wish of a mother into a plea of a generation, sparking conversation across the country.

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