It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as the Rejected Ales range – the best beers you were never meant to taste. With names like Yeah-Nah, Keep Dreaming and Ballpark, each of the 27 cans told a story of its rejection, brought to life in fridges, outdoor, press, film, radio and sample packs for journalists. Rejected Ales and Original Ale were distributed in leading drinks retailers, allowing Australia to discover the journey to perfection.
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