Book of Limbo

The Book of Limbo, by Australian telecommunications company Belong, is limited edition SIM card packaging that's been designed to keep people entertained while their new phone is setting up. It packs the immersive experience of the internet into a book spanning 120 wild and wonderful topics, each linking to the next like a real online wormhole. Through a combination of seamless, stream-of-consciousness writing and deep research, The Book of Limbo took readers from vampire squids to vampire puns, queen conspiracies to the Queen's hat collection, and much more. The free SIM meant that people could then continue the journey online.