The Dissolving Bottle

The Dissolving Bottle saw a shampoo bar redesigned in the shape of a bottle to make it more intuitive. A 3D-printable mould was developed for easy replication, along with a dissolving font, which was designed to help educate people. The agency partnered with an FDA-approved supplier to produce shampoos with its moulds, and products were sent out to hotels and influencers around the US for small-batch testing.