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I (Eye) am MIKAN

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I (Eye) am MIKAN

The packaging for I (Eye) am MIKAN focused on the expressiveness of eyes and the emotional power of eye contact – so much so that it always keeps eye contact. In order to reduce food waste, imperfect oranges were given a special plaster so that they could still be sold.

D&AD pencils

  • D&AD YELLOW pencil

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Credits

What did the judges have to say?

D&AD Jury

Food salvage that goes straight to the heart! With the simplest means – a pair of eyes and a plaster – this clever solution managed to make bruised mandarines not just appealing but desirable. Ideas like this promote food salvage and contribute to solving the food waste problem, without adding packaging. A simple design solution with big emotional impact.

  • Susanna Barrett

  • Creative Director & Co-Founder

  • The Studio

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Packaging Design