58th Golden Horse Awards

58th Golden Horse Awards

Bito created a brand new vision for the Taipei Golden Horse Film Festival (TGHFF), one of the most prestigious Asian film festivals. During the pandemic, people began to reflect upon the definition of distance while refocusing their life goals. For this project, the visual system was built to resonate with the public by focusing on Chinese typography in motion, using the concept of blurriness to convey the concept of refocusing.

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Details

Categories
- Other
Countries
- Taiwan
Year
- 2022

Credits

Lead
- Bito
Client
- Taipei Golden Horse Film Festival Executive Committee
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What did the judges have to say?

D&AD Jury

Gorgeous, mesmerizing, elegant, poetic, appropriate, executed in the real world, incredibly well done and translates well across cultures.

L.A. Corrall
Creative Director
COLLINS

The motion graphics are really crisp and solid. It has cleverly expressed, minimal typography that maintains elegance and polish. Perfectly executed!

Yah-Leng Yu
Creative Director & Principal
Foreign Policy Design Group

Gorgeous, mesmerizing, elegant, poetic, appropriate, executed in the real world, incredibly well done and translates well across cultures.

L.A. Corrall
Creative Director
COLLINS

The motion graphics are really crisp and solid. It has cleverly expressed, minimal typography that maintains elegance and polish. Perfectly executed!

Yah-Leng Yu
Creative Director & Principal
Foreign Policy Design Group

Gorgeous, mesmerizing, elegant, poetic, appropriate, executed in the real world, incredibly well done and translates well across cultures.

L.A. Corrall
Creative Director
COLLINS

The motion graphics are really crisp and solid. It has cleverly expressed, minimal typography that maintains elegance and polish. Perfectly executed!

Yah-Leng Yu
Creative Director & Principal
Foreign Policy Design Group

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58th Golden Horse Awards

58th Golden Horse Awards

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Details

Credits

D&AD Jury

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