Blood, Sweat and Tears

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Blood, Sweat and Tears

More than just a box of tissues, Blood, Sweat and Tears is a book and a cassette housed within a seemingly regular tissue box. It was created by family art collective Holycrap! which was started in 2011 by dad, Pann, mum, Claire, their son, Renn, and their daughter, Aira. Blood, Sweat and Tears is a decade's worth of their paintings, pictures, words, music, love and laughter. The book is a chronological narrative of their shared love for design, from the drawings of the kids to the printed pages of their family magazine, Rubbish Famzine. The audio tape is their latest music single of the same name, Blood, Sweat and Tears.

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Credits

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What did the judges have to say?

D&AD Jury

A passion project with soul. Quite a bit beyond a box of tissue, this was met with emotional engagement and appreciation by many of the jury.

Susanna Barrett
Creative Director & Co-Founder
The Studio

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

A passion project with soul. Quite a bit beyond a box of tissue, this was met with emotional engagement and appreciation by many of the jury.

Susanna Barrett
Creative Director & Co-Founder
The Studio

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

A passion project with soul. Quite a bit beyond a box of tissue, this was met with emotional engagement and appreciation by many of the jury.

Susanna Barrett
Creative Director & Co-Founder
The Studio

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

A sentimental letter to the designers family, cleverly concealed within a tissue box. The part the packaging plays in the surprise reveal is what cements this as a great piece of design.

Brigitte Ritchie
Senior Designer
Jones Knowles Ritchie

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Blood, Sweat and Tears