Quaker Qrece

Millions of children are suffering from malnutrition in Latin America. To help change the lives of these children, Quaker used all of its expertise to develop a cookie rich in oats and other essential nutrients. That was the start of the Quaker Qrece programme, which partners with local NGOs to distribute the cookies and monitor each child. To engage people in the movement, the programme launched a fairytale created with stop-motion and 3D animation, in which malnutrition is represented as a giant stairway.