An Unlikely Friendship

An Unlikely Friendship is the tale of an unexpected bond forged through a shared love for entertainment between two misfits: Hattie, a bullied hyena who can’t smile, and Carl, a grumpy zookeeper who can’t find any reasons to smile. What better character than a hyena, a usually misunderstood and feared animal, to tell a one-of-a-kind Christmas tale condensed into two minutes? The campaign was Prime Video's first Christmas advert in Europe, showcasing across seven countries on TV, digital channels, social media and cinemas.