Can't Negotiate the Melting Point of Ice

To add to the global pressure to world leaders during the COP26 negotiations, WWF wanted to help raise awareness around the devastating destruction of the Arctic, and how this destruction affects the rest of the planet. An emotional film was created to show that time is running out. Using the natural properties of ice to create a stop motion film that is, itself, melting away, the film became a direct metaphor for the urgency of the situation.