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Tough Turban

Award: Graphite Pencil

Graphite Pencil / Creative Transformation / Products / 2022

Award: Graphite Pencil

Graphite Pencil / Impact / Design

Award: Wood Pencil

Wood Pencil / Product Design / Inclusive

Award: Shortlist

Shortlist / Experiential / Community

Award: Shortlist

Shortlist / Product Design / Innovation

Award: Shortlist

Shortlist / Impact / Initiative

Harley-Davidson wanted to help Sikh motorcyclists get out on the open road. The result was Tough Turban: an alternative to a motorcycle helmet. The ground-breaking innovation meant that Sikh motorcyclists no longer have to choose between their beliefs and their safety.

  • Tough Turban
  • Tough Turban
  • Tough Turban
  • Tough Turban
  • Tough Turban

What did the judges have to say?

"I love this idea because it reveals a blind spot, putting the spotlight on the need of a specific target group, and providing an innovative solution, which then creates memorable communication and design. It makes me genuinely happy to see that creativity is the key to finding relevant solutions to problems, big or small and that the world is improved because of them."

Johan Pihl, Executive Creative Director, FARM Stockholm

"This is true innovation, creatively and wonderfully solved."

Marc Ligeti, Lead Designer, Knowit

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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