• D&AD Awards 2021
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Enjoy Before Returning

Award: Yellow Pencil

Yellow Pencil / Direct / Acquisition & Retention / 2021

Award: Graphite Pencil

Graphite Pencil / Branding / Activations

Award: Wood Pencil

Wood Pencil / Experiential / Retail

 For the launch of the FW19 collection, Diesel embraced the act of wardrobing – buying, wearing and returning clothes for a full refund – as something normal. It turned the return policy into the central part of a global campaign and encouraged people to enjoy before returning.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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