Enjoy Before Returning
Award: Yellow Pencil
Yellow Pencil / Direct / Acquisition & Retention / 2021
Award: Graphite Pencil
Graphite Pencil / Branding / Activations
Award: Wood Pencil
Wood Pencil / Experiential / Retail
For the launch of the FW19 collection, Diesel embraced the act of wardrobing – buying, wearing and returning clothes for a full refund – as something normal. It turned the return policy into the central part of a global campaign and encouraged people to enjoy before returning.
What did the judges have to say?
"Hands down one of my favourite pieces of work was Enjoy Before Returning."
Paul Chan, Chief Creative Officer, Cheil Hong Kong
"So on brand, courageous, and fashionable."
Joseph Dubruque, Associate Creative Director, McCann Paris
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.