OLIVIO & CO Kids Sunglasses Eco Packaging
Shortlist / Packaging Design / Materials / 2021
OLIVIO & CO is a new sunglasses brand for kids and families inspired by the Mediterranean. Its eco-friendly packaging promotes the high ecological values of the Mediterranean outdoor lifestyle. The one-piece thermoformed clamshell packaging is made from pulp from renewable sources (sugarcane bagasse) and biodegrades naturally. By imprinting the iconic rounded shape of the brand’s sunglasses lid in 3D, it provides an attractive tactile effect for kids. The white packaging also provides a playful blank canvas for creative kids to DIY their own sunglasses.