We Got You, Baby
Award: Graphite Pencil
Graphite Pencil / Writing for Design / Brand Voice / 2021
Award: Shortlist
Shortlist / Writing for Advertising / Film
To re-establish Huggies as an iconic global brand, Droga5 created the new global platform We Got You, Baby to disrupt category tropes by changing the conversation and then actually having that conversation directly with the baby. A brand voice that speaks directly to babies acts as an off-camera sidekick that’s equally reassuring and humorous in its helpful observations on how the world works.
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