Breathe

With Harley-Davidson sales slumping to record lows, Droga5 set out to show prospective riders (and remind old riders) of the benefits of riding. It uncovered an interesting truth: that time spent in total concentration on the bike gives riders a sense of mental, physical, spiritual and emotional wellbeing. It’s meditation for people who don’t buy into the idea of self-care: a kind of full-throttle wellness. In this film, Droga5 dramatises how riding a Harley-Davidson can help you break free of the shackles of today’s always-on techno-society.