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The Small Escape

The Small Escape

Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

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Credits

  • Client
    • Ann-Kathrin Raabe
    • BMW
    • Daniela Sykes
    • Jens Thiemer