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Apple - Wonderful Tools

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Moving Image / 2020

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Expression in Moving Image

Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things”. This value is rooted at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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