Apple - Wonderful Tools
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Moving Image / 2020
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Expression in Moving Image
Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things”. This value is rooted at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.
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