One for all! A new kind of beverage, Community Cola is the socially driven cola: every bottle sold supports social and cultural projects in your neighbourhood. The challenge with the packaging design was not only to create a unique visual expression that has impact on the shop shelves and cafés, but to also convey the collective spirit of the brand. The solution was a graphic icon representing a person and when combined with multiple bottles, forms a community on the shelves. Solid for regular, outlined for sugar-free. The goal was to create a simple yet iconic packaging with a broad appeal.
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