SportsCenter Emoji-Fied
Award: Wood Pencil
Wood Pencil / Media / Use of Talent and Influencers / 2019
Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
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