Heartland 365
Award: Yellow Pencil
Yellow Pencil / Illustration / Printed Materials / 2019
We created a 365 day poster collection to be used at stores that carry Heartland beer. Heartland dealers are mostly small private businesses without the space to display large posters. Moreover, many of them are individual-owned shops, among which many have strong and particular commitments to cooking and interior design.That’s why we made a collection of posters bundled like a calendar, but free to be used how each store saw fit. As a calendar without any dates, the design is meant to echo the sentiment behind the Heartland brand—to “Forget about time and just enjoy beer”.
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