#MyGameMyName
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Talent & Influencers / 2019
Everyday, 1.8 billion gamers play online. Almost half of them are girls. A study showed that 100% of these girls have suffered some form of harassment while playing games. If those numbers we decided to be the first brand to take a stand for gamer girls against online harassment. Many girls are hiding their identities behind male nicknames in order to protect themselves. To reach both boys and girls, we should count on their idols: the gamer influencers. So we invited the biggest male influencers for an experience: they should change their nicknames to female names and play online for one day.
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