Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine. How do you market a wine grown in such an inhospitable place? The brutal Hanseatic weather shapes the wine. So we used it to shape the brand.
Empty bottles are stored out in the vines throughout the year, cultivating a unique patina from exposure to the elements. To create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage.
So as our wine evolves with the climate, so does our brand.
Executive Creative Director
- Markus Blankenburg
- Jack Osborn
- Nils Schierkolk
Motion Graphics Art Director
- Lisa Ribbers
- Patrik Hübner
- Nina Puri
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.