Welcome to “3rd_PAGE” This is a members-only lounge (founded by Japan’s oldest department stores Mitsukoshi/Isetan) designed for an ever-increasing number of elderly customers. While competitors are focused on attracting younger customers, Mitsukoshi/Isetan instead decided to cater to their up market, mature clientele. Members may enjoy coffee brewed from beans around the world, while immersing themselves in carefully selected books found throughout the lounge. In order to add to this brand experience, we created intellectually stimulating bookmarks. By doing so, members were able to please th
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.