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Scary Clown Night

Award: Wood Pencil

Wood Pencil / Media / Use of Events / 2018

Always eager to land one on its arch-rival, Burger King's Halloween campaign hits it where it hurts. By cleverly subverting McDonald's iconic clown, the brand was able to generate substantial online, media, and consumer buzz.

  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night
  • Scary Clown Night

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