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Don't Get Sextorted, Send a Naked Mole Rat

Don't Get Sextorted, Send a Naked Mole Rat

Sextortion is when money or sexual favours are demanded by threatening to share nude images. It’s grown 89% among teenage boys. To fight this serious crime, a de-shaming yet humorous approach was taken. One that involved asking teens to send naked mole rats – who bear an uncanny resemblance to male genitalia – instead of nudes.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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Credits

  • Client
    • Canadian Centre for Child Protection