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Go With The Fake

Award: Graphite Pencil

Graphite Pencil / Experiential / Out-of-Home / 2018

Diesel secretly opened a real knock-off store called Deisel on NYC’s Canal Street. The location was far from Fifth Avenue or other fashion hotspots, and right in the heart of the city's most famed fake-fashion destination.

  • Go With The Fake
  • Go With The Fake
  • Go With The Fake

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