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The most German supermarket
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2018
In 2017, the right-wing party AfD stood a good chance of gaining seats in the German parliament. So supermarket chain EDEKA decided to make a stand for diversity and banned more than 20,000 foreign products from its shelves. It then opened a supermarket wth only German-made products – the bare shelves saying more than words ever could.
Credits
Advertising Agency
Production Company
- Markenfilm Crossing
Art Director
- Pia Mader
Creative Director
- Anna Lichnog
- Sebastian Schnell
Director
- Kai Sehr
Executive Creative Director
- Jens Pfau
Junior Art Director
- Franziska Krüger
- Dany Rothemund
Junior Copywriter
- Anne-Marie Brandner
Producer
- Marie Bohr
- Moritz Sülz
Senior Copywriter
- Heiner Twenhäfel
Account Director
- Florian Laufenberg
Managing Director
- Peter Ströh
Senior Project Manager
- Isabelle Mielke
Client
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