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Safety Spokes

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Experience & Environments / 2018

Fukushima Wheels is the latest tech from Eyes Japan. It transforms any bicycle into a smart and safer bike with the installation of gyrokinetic LEDs. This partnership with Uber Eats saw its bikes equipped with the system resulting in safety animations appearing on the spokes. This also turned each bike into a moving outdoor ad for the brand.

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