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Letters: F, N, R

Award: Wood Pencil

Wood Pencil / Crafts for Design / Typography for Design / 2014

To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions, in a graphic yet playful way, it shows that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic.

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