Elanders on Very Important Matters

These posters remind designers that Elanders is one of the oldest, largest, and foremost printing houses in Sweden. The posters present advanced printing techniques in the form of a number of geekish themes such as movie bad guys (relating to the increasing popularity of horror films), Swedish summer (in the run-up to vacation time) and first novels (at the time of the Göteborg book fair). Examples include the placeholder text as a famous horror movie line, a summer weather report and an editor’s letter of rejection.