Two celebrations are more than one

Football fans around the world hate VAR, but what they don't realise is that it's given them something unexpected. The chance to celebrate one goal, twice. Twix is sponsoring the second celebration when a goal gets confirmed by VAR at the Men's World Cup 2026. Using stadium cameras in a kiss-cam inspired format. They'll capture fans live at the exact moment a goal is scored and stay with them through the emotional rollercoaster... all the way till the second celebration. Turning fans into live Twix ads. Proving the joy of getting a good thing twice.