Test what you carry

Video placeholder image

Test what you carry

Ancestry tests have made millions of Americans curious about where they come from. But while people proudly share their heritage, most ignore a far more important part of their DNA: their health risks. We partnered with AncestryDNA to turn ancestry curiosity into prevention. Introducing “Test What You Carry.” Users receive a free DNA kit and full platform access on one condition: they complete an Lp(a) test for inherited heart disease risk. Because discovering where you're from is exciting. But discovering what you carry could change your life.


Awards


Details

Credits

  • Creative Team
    • Charlotte Largenton
    • Melvin Zinck
  • Tutor
    • Olivier Desmettre
  • College
    • Le Quatre ISCOM