Test what you carry
Test what you carry
Ancestry tests have made millions of Americans curious about where they come from. But while people proudly share their heritage, most ignore a far more important part of their DNA: their health risks. We partnered with AncestryDNA to turn ancestry curiosity into prevention. Introducing “Test What You Carry.” Users receive a free DNA kit and full platform access on one condition: they complete an Lp(a) test for inherited heart disease risk. Because discovering where you're from is exciting. But discovering what you carry could change your life.
Awards
New Blood Awards 2027
Show the industry what only you can make.
Details
- Briefs
- Disciplines
- Countries
- Year
Credits
- Creative Team
- Tutor
- Olivier Desmettre
- College
- Le Quatre ISCOM



