Test what you carry

Test what you carry

Ancestry tests have made millions of Americans curious about where they come from. But while people proudly share their heritage, most ignore a far more important part of their DNA: their health risks. We partnered with AncestryDNA to turn ancestry curiosity into prevention. Introducing “Test What You Carry.” Users receive a free DNA kit and full platform access on one condition: they complete an Lp(a) test for inherited heart disease risk. Because discovering where you're from is exciting. But discovering what you carry could change your life.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Creative Team
  • Tutor
    • Olivier Desmettre
  • College
    • Le Quatre ISCOM