Zillow for Warcraft

Zillow for Warcraft is a custom microsite letting anyone browse curated in-game player homes from Azeroth through a familiar Zillow-style experience — complete with 3D tours and SkyTour-style visuals. The partnership takes Zillow's core expertise, helping people explore and imagine home, into a fantasy world to celebrate WoW's long-awaited player housing feature. The experience gave players a platform to show off their homes while learning about and using Zillow’s brand new home buying showcase tools to do so, creating the most fun and fantastical product demo.