Your Skin is Your Armor.

samurai

Your Skin is Your Armor.

The Japanese men's skincare maker wanted to frame their product line as one providing benefits well beyond the cosmetic. By leveraging the historic traditions of Samurai armor, and partnering with third generation Japanese armor craftsmen, we expressed the product line's protective benefits from physical elements by painstakingly transforming the products packaging into a kind of modern skincare armor.


Awards

  • D&AD GRAPHITE pencil

Details

Credits

  • Entrant Company
    • VML & Ogilvy Japan
  • Brand
    • Bulk Homme
  • Advertising Agency
    • VML & Ogilvy Japan
  • Design Agency
    • VML & Ogilvy Japan
  • Production Company
    • Woil
  • Client
    • Bulk Homme