Your Posture is Your Future

Your posture is your future” turned bus-stop digital citylights into free AI posture checkpoints, bringing preventative care into daily routines. Step closer, stand sideways, and trigger an eight-point assessment with instant feedback. Those at high-risk got a free physiotherapist check-up; others received a discount. The results: 106,642 people checked their posture, 50,521 GDPR-compliant contacts were collected and check-ups rose by 46%. It held attention for 16.9s (+804% vs norm), drove engagement up 81.8%, and reached 77.92% of Croatia (Sainsbury). 97% straightened up on the spot.