You Can't Win, so Win

Nike’s first Super Bowl ad in 27 years, You Can’t Win. So Win., flips a familiar dismissal on its head. Backed by subversive messaging, striking black-and-white visuals, razor-sharp editing, and the electrifying energy of Led Zeppelin’s “Whole Lotta Love,” the ad challenges outdated narratives about women in sports. The film spotlights WNBA star Caitlin Clark, gymnast Jordan Chiles, sprinter Sha’Carri Richardson, and basketball players A’ja Wilson and Sabrina Ionescu. More than a celebration, it’s a call for athletes everywhere to block out the noise and let their game do the talking.