Whopper Island

To present Burger King's credentials of real food, cooked with real fire, and point out that the main competition (McDonald's) isn't, We found a real island in the middle of the Indian Ocean with an active volcano, that ironically is named McDonald's. We used the remote island to point out that a place with real fire can't be a McDonald's. With that at the center of our message, we invited people to storm to the island's location on Google Maps and use #WhopperIsland on the review section, in order to change the name of that place on Google Maps, and by doing that winning a Whopper.