Where's the Loo

Where’s the Loo brought 12 fantastical worlds to life on the toilet paper wrappers and invited customers to find the toilet hidden on each. Customers could hunt for toilets on the packaging, at the same time as helping people find toilets around the world. Every roll was filled with adventure – fun easter eggs, unique characters and references to the brand's partners. Characters from the wrappers were also printed on the delivery box to encourage customers to colour them in with their families.