When They're OK, You're OK

Parents spend 37 hours a week worrying about their kids. Life360 hilariously, and horrifyingly showcased the peace of mind that parents feel when they know their kids are safe, thanks to the brand’s safety and tracking app. This film showcases Mom & Dad being electrocuted after Dad is found trapped under a toppled fridge –– but when a Life360 notification sends word that their child is safe and sound, their concern simply melts away. The campaign showcases a powerful truth among parents, that when your kids are ok, you’re ok.