What the Fast!

Krungsri First Choice, a Thailand-based cash card and credit card brand, for their ‘Fast Acquisition’ Campaign. They want to promote the ’Fastest Approval’ features, they are the leader in the market right now. The film captures the feeling of ‘Fast approval’ by telling a metaphorical story of how ‘approval scenarios’ in lives would it be, if they were as fast as First Choice’s approval. Result : 10 Million Views in 1 month / Acquisition rate increases by 31% , grows by +5% Feb 2024 VS Mar 2024 / More than 54% of applicants are from online / Spending is growing since launch.