We Didn't Write This Campaign

This is a story that represents the sign of times. The Old Testament versus the new order of things. Old recording labels versus Spotify. Conservative vs progressive. The big dairy industry in Chile who wanted to keep consumers captive vs NotCo who disrupted the market with a dairy alternative product such as NotMilk. This story is about winning the match without writing a single ad. Just using pure aikido strategy, repurposing what the Dairy industry used against us as our most resourceful defense.